Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Last year it announced plans to axe 200 underperforming brands, including drinks like Tab, Zico and Odwalla. With the two brands, Coca-Cola has “an opportunity to siphon off customers from both ends,” he added.Ĭoca-Cola has been rethinking its portfolio during the pandemic. “You might see Coca-Cola … using Powerade and BodyArmor to sandwich Gatorade,” Stanford said. And the brand could help Coca-Cola chip away at Gatorade’s position, explained Stanford. Created by co-founders Mike Repole and Lance Collins, BODYARMOR Sports Drink is available in 12 great-tasting flavors and is favored by many athletes, having assembled an impressive team of young, superstar athletes such. Judge Illston’s ruling says the plaintiffs’ revised class action lawsuit complaint includes new allegations about the fruit-based labeling of the sports drinks (such as the naming of drinks in flavors such as ‘Strawberry Banana,’ images of named fruits on the labels, and advertising that the flavors are ‘natural’). With BodyArmor, Coca-Cola can try to both take share from Gatorade and hedge against Powerade’s losses - if customers switch from Powerade to BodyArmor, that’s still a win for Coke. The fast-growing BODYARMOR trademark includes BODYARMOR Sports Drink, BODYARMOR LYTE Sports Drink and BODYARMOR SportWater. But unlike Powerade, BodyArmor has been gaining share in the market. Both Powerade and BodyArmor trail far behind. These suits of armor cover the entire body and are designed to stop a wide range of attacks. Gatorade is the leading sports drink brand by far, with about 65% of the US market by volume in 2020, according to research firm Euromonitor. Of all the armor categories, heavy armor offers the best protection. The 5.6 billion cash deal values the sports-drink brand at. Group representing Coke, Kellogg and Campbell Soup has concerns about Biden's vaccine orderĬoca-Cola already owns a sports drink brand, Powerade, which is designed to compete directly with Gatorade. Coca-Cola KO +1.9 is buying the remaining 70 of BodyArmor, the natural sports drink that is looking to dethrone Pepsi’s Gatorade. Photographer: Jacob Kepler/Bloomberg via Getty Images Jacob Kepler/Bloomberg/Getty Images The G2E is an international gaming trade show that gives a looking into the casino, hospitality, and food and beverage industry. Expo and Convention Center in Las Vegas, Nevada, U.S., on Tuesday, Sept. All Rights Reserved.Geoff Freeman, president and chief executive officer American Gaming Association, delivers a keynote address during the 2016 Global Gaming Expo (G2E) at the Las Vegas Sands Corp. It was founded in 2011 by Lance Collins, founder of Fuze Beverage and NOS Energy Drink, and Mike Repole, co-founder of Energy Brands, vitaminwater, and Smartwater. In 2013, Kobe Bryant joined BODYARMOR as a top shareholder. We are an independently owned sports drink based in Queens, New York. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. BODYARMOR was created in 2011 by Mike Repole. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Features Body Armor super drink, hydration, safe for kids, no caffeine, naturally sweetened, natural flavors, no colors from artificial sources, soy-free. Low in sodium and high in potassium, BODYARMOR contains natural flavors and sweeteners and no colors or dyes from artificial sources. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. Created in 2011 by Mike Repole, BODYARMOR is packed with electrolytes, coconut water and antioxidants. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Coca-Cola has anted up 5.6bn for a big bet that the BodyArmor brand will continue to steal share from Gatorade and grow the once-stagnant sports drink category.
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